Alexa is so full of shit

We do people even bother with it any more …

David Naylor on Alexa

My stats the for the last week

Wed Jul 25 10,388
Tue Jul 24 17,571
Mon Jul 23 15,659
Sun Jul 22 2,393
Sat Jul 21 2,591
Fri Jul 20 4,862

DaveN

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13 Comments | Leave a comment »

  1. 1. Prestige | July 26th 2007 @ 11:34 am

    True, I cant understand how firms use them so much and believe the data
    collected there like its 100% accurate. Compete is nice though.. I like
    the information they provide in their Blog.

  2. 2. MattC | July 26th 2007 @ 1:07 pm

    Tell em Steve-Dave!

  3. 3. Phantombookman | July 26th 2007 @ 1:09 pm

    The monthly visitors Alexa claims for one of my sites is actually less than the daily total !

  4. 4. Mick | July 26th 2007 @ 1:27 pm

    “The monthly visitors Alexa claims for one of my sites is actually less than the daily total !”

    LOL, yeah thats sounds familliar

  5. 5. VaBeachKevin | July 26th 2007 @ 1:41 pm

    In my opinion you can add comScore to the ‘full of shit’ list as well.

  6. 6. Mark | July 26th 2007 @ 2:34 pm

    I love it when I get marketing companies call me up with the line “We’ve noticed you have a low alexa rank, did you notice this? We can fix this for you!”

  7. 7. g1smd | July 26th 2007 @ 9:21 pm

    I am glad people are waking up to this. The only stats you can really rely on are those in your server logs.

    Alexa data has been skewed since day one. I have no idea whay anyone has ever relied on it for anything at all.

  8. 8. Derrick | July 27th 2007 @ 7:29 am

    Alexa doesn’t publish an estimated number of users for a certain site, they publish reach, which is the percentage of unique users out of all the people on the internet that Alexa estimates have gone to your site in one day. Also, you should turn off smoothing on that graph: if you do (by sliding the slider at the bottom all the way to the right) you see the spike on July 23rd followed by the correction on July 26th.

  9. 9. digimon | July 27th 2007 @ 5:13 pm

    80% of Alexa toolbar users (where Alexa gets his info from) are based in South Korea. Trying to apply any of its data to the european market is pretty naive.

  10. 10. David Arakelian | July 28th 2007 @ 2:23 am

    I find the Alexa traffic rank to be consitent with my actual traffic. When my traffic is up so is my Alexa traffic rank and when its down its down. Anything dealing with analytics is going to have inacuracies - you cant tell what browser or OS all your visitors use, you cant tell ehere they all came from and Google can’t find any way to get rid of link spam…..

  11. 11. David Arakelian | July 28th 2007 @ 2:28 am

    PS) I like your tag line ‘Can’t beat a goog rank’ - is that meant to mock those of use who are not to handy with our tounges? I’m surprised you have not been jumped on by the SEO evengelicals with that and post title like this.

  12. 12. Website Design Bolton Manchester | July 30th 2007 @ 10:31 am

    I’ve been on Alexa and updated my information for my website twice now and it shows that it is all updated with contact and thumbnail then couple of days later… Its vanished yet again!

  13. 13. SolarDave | July 30th 2007 @ 3:49 pm

    I have given up on Alexa, I am now using Compete.com and Quantcast.com - both of those together I think give me a good look at my competition.

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