Adwords Dynamic Keyword Insertion Fooked?
I have various Adwords campaigns running both as part of my work here and personally, but I have one campaign where dynamic keyword insertion is not working yet the others are. Right now I don’t have time to contact the rep
You know the way of getting the ad to show the keyword/phrase that was searched for?
Buy {Keyword:Some Backup Phrase}
If I leave the backup empty I even get a blank space on the ad on the search network.
Now I am going mental trying to get this to work on one particular account. Hell, I even copied it several times, just to make doubly sure! You’ve got to believe that I tried a lot of options before posting here.
I even searched Google and found other people have reported this.
Has anyone else seen this or know what gives, as right now my ads are as cack as cack can be?
Bill 2177 days ago
http://www.billhartzer.comI’ve seen this happen before from time to time, although it ended up being fixed as soon as it appeared. Obviously there’s no way to verify how many ads were served up to people that contained the bad ad copy.
I guess the only thing you can do is edit the ad copy when you notice it. Do you have a screen capture of the bad ad copy? Or is this a keyword that you don’t want anyone to know about?
DaveO 2177 days ago
http://www.ukbest10.co.ukI have had it where the ad displays dynamic text ok, but only if you have the exact phrase in your keywords list. Not great then if you are largely on broad search terms, but not such a prob with long tail keywords.
Paul Evison 2177 days ago
http://www.clearsitemarketing.co.ukI have seen this recently, but it sorted itself out soon enough.
I think you’ll have to call the big G if it’s continuing…
Sun 2177 days ago
I got the same problem on one of my campaigns.
The default phrase is used like 95% of the time instead of the dynamic keyword. Can’t find a way to make it work either.
Joost de Valk 2177 days ago
My colleagues from paid search here at Onetomarket have never seen this happen to them Richard… Totally new for us.
AussieWebmaster 2175 days ago
We have had this happen…. but only on new ads…. seems there is an occasional hiccup with the interface….
AussieWebmaster 2174 days ago
okay found out from a post by Reprise Media’s Peter Hershberg that keyword insert is not used when a keyword is low on the Google QS.
http://searchviews.com/archives/2007/06/blame_it_and_everything_else_on_quality_score.php
Sun 2173 days ago
Thanks for the link AussieWebmaster!
Dan 1010 days ago
http://www.danieldeceuster.comI have seen this happen as well, however, I think DaveO was right on. The keyword insertion doesn’t insert the search query. The keyword insertion function inserts the keyword from your list that triggers the ad. You can go to reports and run a search query report and view all the various searches which have triggered your ads, too.
Here’s what you do- bid on broad and phrase match terms. If you sell pool tables, bid on pool tables and “pool tables.” That’s about all. No matter what they search that triggers your ad, pool tables is what will fill the keyword insertion. Then run a report on search queries. See which searches triggered your ads. Find the exact phrases you like, pause your broad and phrase, and only bid on the exact phrases that you saw Then you will get keyword insertion every time, assuming the query fits within the character limit. As long as you have broad or phrase match terms, you will see searches where the keyword is not inserted, you’ll only see the keyword you are bidding on that triggered your ad. Hope that helps.