Adwords advertisers are going to kill adsense sites
I don’t know if you remember Jenstar writing about Google letting adwords advertisers see what sites you content ads are been showing
Well I know a few people that are in the beta test for this, and they have killed off nearly all the Low Converting sites, not just the MFA sites but sites that just don’t send good converting traffic.
Well rumour has it we should start seeing the roll out to all Adwords Advertisers very soon, so
Adwords advertisers start get your tracking scripts in order and think about how you can trap the low converting site 
it’s easy really
Adsense Publishers.. well if your traffic is poor or your site is poor (MFA), then you are going to feel the pain and at present then isn’t really a good alternative to adsense in the UK, sorry.
If you think that a MFA sending good converting traffic will get passed the marketing and brand people you are wrong. I was in a meeting and the marketing director said “I don’t care if it’s sending us 200,000 Leads, it’s not a site I want to be associated with I would rather advertiser on xxxxxxxxx”, I said nothing I new the that site was going on the blocked list and wasn’t coming off any time soon
DaveN
Diorex 2173 days ago
http://Diorex.wordpress.comSurprisingly, some of our poorest converters are mainstream sites. We have recently seen a huge purge of MFA sites from our rankings and that coincided with a huge drop-off in our content match earnings.
Some (by no means all) of our MFA traffic was converting at obscenely high levels and with CPA levels 1/10 or less than our search CPA.
Has been frustrating that they only recently gave us this data and then they went out of their way to kill what were our best converters. I sure wish they would have just let me kill the low converters myself and not made the decision for us.
I would have much preferred they allow me to opt out of sites like myway and excite in the search network or any parked page. These sites convert like hitting on a nun at church. Instead they cleared quite a few of the Hot Blondes out at and left us with a lot of websites that you might sleep with, but not until after everyone else said no…
Keith Donegan 2173 days ago
http://www.thedesignedtree.comOne of the worst moves Google ever made. If this happens my internet publishing days are over
Joost de Valk 2173 days ago
“I don’t care if it’s sending us 200,000 Leads, it’s not a site I want to be associated with I would rather advertiser on xxxxxxxxx”
Seen that happen a LOT too… They argue that even though the site is sending leads, the long term bad effect of being associated with etc. is worse… Since we have no research or whatsoever to back either sides of the story, you can’t do anything but block the site
Steve Loszewski 2172 days ago
http://steveloszewski.blogspot.comCompanies that don’t block sites that bring in leads will do better – it’s common sense. People on the web have short memories – scanning, clicking – a lot of poorly designed sites have a good history for filtering targeted traffic. Google has a great reputation and there are tons of ugly sites in high positions for competitive terms in their top results. Why would you need research? How would you even do research on this? Besides point to sites that have made money off the content network?
Kyle 2172 days ago
“I don’t care if it’s sending us 200,000 Leads, it’s not a site I want to be associated with I would rather advertiser on xxxxxxxxx”
Great attitude for competitors though. Somebody else will be more than happy to take those 200,000 leads. Maybe even repackage them under a higher quality site and then sell them on to your marketing director anyway. Are we creating more space for middlemen here?
DaveN 2172 days ago
Kyle, MFA sites are just one step below Aff sites, I agree..
But here is the issue, when I was doing Aff stuff, I got quite good, but i also got bored and moved around industries alot, build and burn, drive traffic hard and fast, now I could keep a traffic site alive for months with little effort, I became an Aff for a small company and didn’t think much of it, i was an aff for about 18 months when Google pulled the sites, I could not be bother to rebuild them, that small company had employ more staff to cover the leads. the company went down a few months later
Bill 2172 days ago
http://www.billhartzer.comThe problem is that the “MFA” sites have people behind them that tend to know what they’re doing–they can get a decent amount of traffic to those sites, especially traffic that clicks on ads. So, I would suspect that a lot of the MFA sites actually might have some traffic that converts.
What I hope, though, is that the Adwords advertisers start getting rid of the domain parking sites that are hosting PPC ads. From my experience, I really have never seen any decent conversion rates from ads that appear on domains that are parked.
Check 2172 days ago
According to a recent study by the Efficient Frontier, domain parked sites (not sure if MFA sites are included) bring in twice the conversion rates compared to search traffic.
http://www.efrontier.com/efficient_frontier/customers/images/EfficientFrontierAdSenseForDomains.pdf
Anne 2171 days ago
http://www.timeatlas.comI don’t have a problem with people “killing off nearly all the low traffic converting sites”. I do the same and I’m not in the beta test. It’s about results.
I think people who are most concerned about AdWords already have the tools to know which content network sites are good and bad through other tools. I’ve found the results vary considerably between sites. I have not seen good conversion with MFA sites though, but this may be industry specific.
If advertisers haven’t looked at this issue already, I suspect they haven’t really looked at their accounts to the degree they should.
I think the biggest outcome will be more AdWords people will separate out the content network from the search network and run separate campaigns with different pricing. My guess is a large number keep them together.
As a publisher I hope this will make some AdWords advertisers take notice and start using more negative keywords and tighten up their campaigns so they are more relevant. I still find Google’s context matching needs help. As example, if I’m writing about disposable email addresses on my site, I shouldn’t have to see ads for disposable medical devices or disposable cameras. Obviously, those items are going to have a lower CTR as they’re not relevant to my readers. If I were to do the search on Google, I wouldn’t see these irrelevant ads unless the advertiser was bidding on single words such as “disposable”. It seems that with AdSense, Google fills up the space even if it isn’t relevant. I’m not sure that is a winning formula for all.
Matt Keegan 2167 days ago
http://thearticlewriter.com/blog/2007/06/08/quirky-kramer-quashes-jetemployment/All this means one thing — everyone needs to reevaluate their sites to see if they can make a go of it with alternative PPC schemes. Since you are in the UK, you are limited at least for now. This could be a good opportunity for a European centric PPC alternative to spring into action to give publishers and advertisers a choice.