Adsense

5 places to add your keywords, when setting up a MFA (made of adsense) site

  1. “Keywords” in Content - Without going crazy and having “loans,loans,loans,loans, get cheap loans, a hundred Times on the page”, try to write a good but well “loaded” article and keep your high density area in close proximity to the actual ad - infact the proximity thing is probably the best tip!
  2. “Keywords” in Titles - title tags and h tags tend to impact very quickly, Now in the blog world, the onpage Title and your Title Tag should be almost the same.
  3. “Keywords” in Links - check the links to the article from your site and other peoples sites, external sites can influence your ad’s
  4. “Keywords” in Url - again don’t over cook it as it will influence your ad’s !! :)
  5. “Keywords” in MetaTag - hmmm, the Jury is still out in my office on this one, but hey it can’t hurt

and remember remove any unwanted shit

  1. Section Targeting - Last year AdSense brought in the feature “Section Targeting”.. read about it and use it the google_ad_section_start(weight=ignore) for your menu’s and non relevant links out of the site in the footers sidebars

Anything I missed ?
DaveN

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4 Comments | Leave a comment »

  1. 1. Marketing Guy | June 23rd 2006 @ 12:46 pm

    Covered under URLs I guess, but folder names can have an impact on the displayed ads.

    I’ve also found that certain “trigger” keywords can cause some temporary ads to appear for a few weeks. I threw up a temp landing page for a new site I was doing which had reference to “free xxx xxxx” (x = keywords, not naughty stuff :p) - for the next few weeks, even when the proper content was uploaded, the ads displayed “free stuff”, “free goodies”, and generic crap like that.

    Also, tried section targeting to sort it, but nae joy. I’d hazard a guess that mediabot grabs what it can when the site goes live then vists again for a proper crawl later on.

    What’s the point. Have your copy complete before you go live. Seems stupid to do otherwise but many folks will throw a half a site up while in the development stage to test things out.

  2. 2. IrishWonder | June 23rd 2006 @ 3:02 pm

    Oh so it’s now not even “made FOR AdSense” but “made OF AdSense”? LOL Good one

    To add to what you have listed, in blogs also watch your categories.

  3. 3. Undisclosed | June 26th 2006 @ 4:33 pm

    It can hurt. Meta keywords are a nice easy way for competitors to see what you are targetting and, with no gain that I can see any more, there is just no reason to do it.

  4. 4. brent | July 7th 2006 @ 1:08 pm

    I saw it change with my img tags/titles that where close to my ads.

    So that does effect it as well.

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