adExcellence UK Launch
- 25th Feb 2008
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- Microsoft
For those of us looking to become a Microsoft adCenter expert in the UK the wait is over. Announced at SES London, if you missed it, was that adCenter customers UK based can now sign up to the adExcellence exam.
The adExcellence training promises to heighten your industry recognition and an improvement on ROI. With the chance to build up your adCenter expertise for free in a virtual classroom and then demonstrate that knowledge through the exam, the ultimate goal is to get listed in the Membership Directory.
The training takes you through what Microsoft adCenter is all about with an in-depth look at editorial guidelines and getting the most out of advertising through click quality whilst making you aware of trademarks. As you would expect effective advertising is covered and an introduction to dynamic text. With client focus much more on tracking their progress the adExcellence classroom will also be your best guide to tracking Ad performance.
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WooHoo! about time, the membership directory sounds like an interesting approach to it and it’s good to see they register it to the person and not just the company, perhaps Google could take note of these changes for their Adwords system
Oh, and typical the directory doesn’t work in Firefox :(