Ok as I get up to speed, Please feel free to jump all over this post where I’m wrong and point out what I’m missing. lol

The thing I have been playing with is {keyword}, Dynamic text {param2}, Dynamic text {param3}, I have been using this on a e-commerce website and it rocks.

So I set up my ad’s like this :

Ad Title : Buy {keyword} ( note: make sure your test and keyword doesn’t go over 25 chars, it will get pulled)
Ad Text : {keyword} from {param2}, {param3}
Display Url : www.domain.com/{Keyword}

then I use the bulk upload tool :

format :

keyword**.05**negativekeyword**http://www.yourdestinationURL.com**param2**param3

To indicate match type:Broad match = keyword, Exact match = [keyword], Phrase match = “keyword”

Ok get your programmers , to output the model of your product to the keyword, price to param2, and anything special to param3 (I use Free Delivery as my backup)

example :

Microsoft Mice**.05**Drivers**http://www.yourdestinationURL.com**£11.99**10% off this week
Logitech Mice**.05**Drivers**http://www.yourdestinationURL.com**£49.99**Free Delivery
Optical Mice**.05**Drivers**http://www.yourdestinationURL.com**£5.99**massive range instock

so I end up with

Buy Microsoft Mice
Microsoft Mice from £11.99, 10% off this week
www.domain.com/Microsoft Mice

On quality score issues, I try to write my ad copy how I want it, then use the AdLabs adwriter to play around with the content on the landing page to see if I can get Adlabs to trigger my adcopy, i don’t know if this is a good practice or not lol
Anything else people can help with please jump in

DaveN