Acova and Adwords
- 14th Jun 2007
- Leave a Comment
- Ebay
I was bidding on the keyword “Acova“. They make Designer radiators. We are suppliers of Acova radiators and are authorised to do so, and use that keyword. But what really annoys me more than anything is the unfair playing field.
At present you have 7 companies bidding on the keyword Acova, 5 of them using titles.
Acova Radiators Online
Acova
Acova
Discount Acova Products
Acova
and one in the description :
Free Delivery & Discount Prices On
All Acova Heated Towel Radiators
the thing that gets me most is that, Google will look at your Adwords campaign and pull trademarks that’s fine, but don’t you think they should at least type the bloody word into their search engine and see what ads are showing. I don’t mind getting an ad pulled but when all the competition are still using it, that just makes me mad.. so google how about you
a) check for all advertisers that are bidding on a trademark,
b) if an advertiser has gone through the trademark approval in Google, then pop a little (TM) by the ad.
Seriously it would stop people feeling that you are favouring people with bigger spends!! Like I know that Acova want to sell new stuff and not on ebay !!
DaveN
3 Comments | Leave a comment »
I cant see how a script cant be run to check for this.
Anyone would think that they don’t have access to decent programmers?
“Anyone would think that they don’t have access to decent programmers?”
They don’t at present, they’re all to busy perfecting the ‘Paid Link Uncovering Robot and Truth Serum Administration’ algorithm. ;)
I’ve had the same problem bidding on trademarks, where I have been given permission by the company and then trying to get it past Google. All the time though, I see other people withy no affiliation to the company having their ads displayed. Luckily, there is an L in the name, which looks identical on the ads to a capital “i” ;-)
Doesn’t do any good for relevancy, and it doesn’t show bold when people search on the term, but at least I managed to get the word into my ads.