2012

The Biggest Change In SEO To Date?

by David Whitehouse

This could be one of the biggest changes in the SEO industry for a long time.

I did my usual check of a few different search terms today, to see what is going on, when I noticed something odd. I was using Google Chrome Incognito which prevents the use of cookies and should give me a fresh set of results each time (without any personalisation). So I checked out the term “seo” and was shocked to see myself on page one – the first thing that occurred to me was that maybe Google had done such a drastic change that it had some how resulted in me hitting page one. Then I noticed all the my local colleagues were also page one, at which point I realised it must be something to do with local search.

Here are the results I got for SEO (no cookies, no personalisation):

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Unnatural Link warnings, Conspiracy theory?

by Neil Walker

 Welcome to Neil Walker who has written this guest post for the David Naylor site…. The SEO World has had its biggest shake up in years in 2012, for as long as I have been involved with Search (ten years plus) Google always said: "Build great content and we will

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Google how can you trust www.trustpilot.co.uk ?

by David Naylor

Let’s just cut straight to the chase, why is Google trusting Trustpilot? Surely they can see the same things as I can, can’t they ? 1) I did a search on Google and noticed this : Nothing new I know, but how many people actually click on the star rated

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How Google Evaluates Links

by David Naylor

Google recently announced “40 changes for February” but the big one from an SEO’s point of view was the Link evaluation Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in

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Google Disavow Tool Released – We Tested It!

by Alex Graves

Following the announcement at PubCon that Google have made their "New and Improved Link Disavow" tool open to the masses, we feel that it is about time that we shared our experience with the tool after being asked to be one of the Beta testers of the disallow link platform,

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Google Roll Out Another Wave Of Link Warnings

by Alex Graves

We have been made aware that Google have once again stepped up their fight against unnatural links by rolling out their latest stream of ‘Unnatural Link' warning notices through their Webmaster Tools notification system. Looking at the sites that seem to have reported that they have received one of the

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Google Begins Crackdown On Misuse Of Rich Snippets

by David Naylor

There seems to be a lot of confusion recently about what is spam and what isn’t spam when it comes to rich snippets and that the confusion appears to be led by Google (go figure). PPC Rich Snippets Rich snippets for me are user reviews. Take the hotel industry for

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