OK, OK. Powazek is right. You don’t need SEO. Here’s why.

1. All websites are built properly, with static URLs, good site architecture and usability at the forefront of their design in the first place.
2. All web designers know how Google finds its way around a site and why some pages will carry more weight than others
3. All copywriters instinctively understand the balance between the client’s product and the kind of things people type into Google
4. Most people have blogs or belong to a forum relevant to a market and will link to sites they find interesting just to spread the word about a good company they’ve used
5. No-one will ever try to bring your website down
6. Best practice never changes, so if you are ranking today you always will
7. All site owners look at their Analytics to understand how and why visitors are finding the site and what they do when they get there
8. Web developers never use workarounds to achieve an effect that totally screw Google’s spiders or trip a ranking penalty
9. Google doesn’t use backlinks, domain trust and anchor text as factors in its results
10. No-one else is doing SEO so you’ll rank naturally if you’re a good boy
11. There are fairies at the bottom of the garden